The Challenge
The Holiday Hairtopia campaign’s look & feel was established by Art Director Alexa De Paulis. My role was to build on this foundation, creating a paired-down extension of the campaign for social. I stayed true to Alexa’s direction while developing social first videos that blended live action footage I captured on set with 3D animation, ensuring the content felt both native to social and paid while fitting within the larger campaign.
To translate Holiday Hairtopia into social first content, I connected a series of “unboxing” videos designed to highlight the gift sets in a way that felt playful, immediate and platform native.
Role: Social Video Concept, 3D Modeling and Animation, Post Production
The Challenge
The Holiday Hairtopia campaign’s look & feel was established by Art Director Alexa De Paulis. My role was to build on this foundation, creating a paired-down extension of the campaign for social. I stayed true to Alexa’s direction while developing social first videos that blended live action footage I captured on set with 3D animation, ensuring the content felt both native to social and paid while fitting within the larger campaign.
To translate Holiday Hairtopia into social first content, I connected a series of “unboxing” videos designed to highlight the gift sets in a way that felt playful, immediate and platform native.
Role: Social Video Concept, 3D Modeling and Animation, Post Production