Fenty Flex (Spec)

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The Challenge
The Superfruit Star product launch developed by Creative Director Matthew Steston. My role was to translate and expand that vision into a fully fleshed-out social campaign, a first for amika. Every piece of content in the social campaign was driven by me: from ideation through shooting, editing, and post. This included the development of 13 distinct social videos, each aligned with Matthew’s creative direction while optimized for social first storytelling.

Awards:
Best Use of Video
January Digital + amika: Powering Launch Through Video

Full funnel creative, resonant storytelling, and results that blew past projected revenue by +61%