amika x ulta beauty launch series
I partnered with the amika social team to create a two-episode reveal series announcing our new retail launch at Ulta Beauty. This campaign marked the first time the creative team and social team fully collaborated from concept through execution and post production. Maeve Horna and Payge Taylor developed the story framework and I brought it to life by storyboarding both episodes, directing on set, and handling the edit and final polish. The series introduced the partnership with an energetic, comedic social-first storytelling approach that celebrated amika’s expansion into Ulta stores.
