ART DIRECTOR. EDITOR. ANIMATOR

ART DIRECTOR. EDITOR. ANIMATOR

Fenty Flex

The Challenge
The Superfruit Star product launch developed by Creative Director Matthew Steston. My role was to translate and expand that vision into a fully fleshed-out social campaign, a first for amika. Every piece of content in the social campaign was driven by me: from ideation through shooting, editing, and post. This included the development of 13 distinct social videos, each aligned with Matthew’s creative direction while optimized for social first storytelling.

Awards:
Best Use of Video
January Digital + amika: Powering Launch Through Video

Full funnel creative, resonant storytelling, and results that blew past projected revenue by +61%